Sebrina Williams

Enthusiast
DISC Type : i

Director, Destination Partner Development at Miles Partnership

Greater Chicago Area, United States

Overview

Sebrina Williams is the Director of Destination Partner Development at Miles Partnership, where she creates custom marketing plans for Choose Chicago and Explore Minnesota Tourism. Described as detailed and flexible, she holds a BS from Tuskegee University and is a Certified Professional in Destination Management (PDM).

A proud Chicagoan, Sebrina enjoys exploring the citys restaurants. She spends her personal time with her husband, children, and two Icelandic sheepdogs. She loves to travel to warmer climates, citing a trip to Cancun with her daughter as a favorite memory.

Before her marketing career, she managed large-scale special events of up to 10, 000 guests for Chicagos Museum of Science and Industry.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Destination Marketing
Her role is centered on creating customized marketing and media plans for the tourism boards of Chicago and Minnesota to drive visitation and partner participation.
Tourism Media Sales
She is the primary contact for revenue generation through advertising sales in official print and digital media channels for Choose Chicago and Explore Minnesota Tourism.
Chicago Promotion
Her professional focus and personal social media posts demonstrate a genuine passion for showcasing the city of Chicago to visitors and meeting professionals.

Media Appearances

Sebrina has no verified media appearances

Work History

7-2017
Director, Destination Partner Development at Miles Partnership
10-2015
Principal at S&J Consulting Group
3-2015 - 10-2016
Manager of Special Events, External Affairs at Museum of Science and Industry, Chicago
12-2003 - 3-2015
Internal Special Events Manager at Sodexo at Museum of Science and Industry
8-2001 - 11-2003
Conference Services Manager at Loews Hotels

Education

BS from Tuskegee University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Director, Destination Partner Development at Miles Partnership
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Insights For Selling To Sebrina

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sebrina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sebrina

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sebrina move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sebrina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sebrina

Personality Compatibility


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