Sedef Salingan Sahin

Observer
DISC Type : ic

President, Eurasia Middle East Operating Unit at The Coca-Cola Company

Dubai, United Arab Emirates

Overview

Sedef Salingan Sahin is a veteran leader at The Coca-Cola Company, currently serving as President for the Eurasia & Middle East unit. With a background from Boğaziçi University, her career includes leading global nutrition and managing markets like Thailand. She will soon become the companys first Chief Digital Officer.

Having lived and worked in Turkey, Thailand, Ireland, and Dubai, Sedef embraces a "beginners mindset" with each new opportunity. She has deep operational experience across both developed and developing markets, adapting to diverse cultural and business environments.

She is being appointed as The Coca-Cola Companys first-ever Chief Digital Officer, effective March 2026.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Digital Transformation
Appointed as Coca-Cola's first Chief Digital Officer to lead the company's end-to-end digital journey, a focus of her recent leadership roles.
Emerging Markets
Has extensive experience leading operations in developing markets, including roles as General Manager for Thailand/Laos and her current presidency over the Eurasia & Middle East unit.
Water Security
Demonstrated a focus on sustainability by publicly highlighting company initiatives and global goals related to water stewardship during World Water Week.

Media Appearances

Sedef Salingan Sahin – Leadership Profile. Featured in The Coca-Cola Company

See Now

The Coca-Cola Company Announces Changes in Operational Leadership and Creation of New Enterprise Role to Accelerate Digital Transformation. Featured in The Coca-Cola Company Investor Relations

See Now

Work History

1-2023
President, Eurasia Middle East Operating Unit at The Coca-Cola Company
5-2021 - 1-2023
Advisory Board Member at fairlife, LLC
4-2021 - 7-2023
Board Member at Coca-Cola CCI
1-2021 - 1-2023
President, Global Nutrition Category at The Coca-Cola Company
4-2019 - 4-2021
Board Member at Coca-Cola Beverages Africa

Education

1992 - 1996
BS from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dubai, United Arab Emirates Job Level : N/A Designation : President, Eurasia Middle East Operating Unit at The Coca-Cola Company
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Insights For Selling To Sedef

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sedef is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sedef

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sedef move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sedef take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sedef

Personality Compatibility


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