Selam Aberra

Observer
DISC Type : ic

Copy Supervisor at Heartbeat

New York, New York, United States

Overview

Selam Aberra is a Copy Supervisor at Heartbeat with a history of progressive roles within the company. Educated at the University of Virginia and holding a Masters from New York University, she has built a career focused on creative copywriting within the healthcare advertising sector, previously working at Sudler & Hennessey.

Her background includes a role as a Development and Communications Associate for the National Law Center on Homelessness and Poverty, suggesting a strong interest in social causes. An Echols Scholar at the University of Virginia, she demonstrated high academic achievement throughout her education, making the Deans List every semester.

Unique Fact: Before her career in advertising, Selam worked in communications and donor relations for a national non-profit focused on homelessness and poverty.

Personality Overview

Example Seeker

Curious

Value Driven

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Healthcare Advertising
Her entire professional career has been in healthcare advertising agencies, including Sudler & Hennessey and her current firm, Heartbeat.
Creative Copywriting
She has progressed from Junior Copywriter to Copy Supervisor, indicating a deep expertise and focus on the craft of copywriting.
Social Advocacy
Previously worked as a Development and Communications Associate for the National Law Center on Homelessness and Poverty.

Media Appearances

Selam has no verified media appearances

Work History

7-2021
Copy Supervisor at Heartbeat
10-2018 - 6-2021
Senior Copywriter at Heartbeat
10-2017 - 9-2018
Copywriter at Heartbeat
7-2017 - 10-2017
Copywriter at Sudler & Hennessey
7-2016 - 6-2017
Junior Copywriter at Sudler & Hennessey

Education

2014 - 2016
Master's Degree from New York University
2009 - 2013
Bachelor's degree from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : N/A Designation : Copy Supervisor at Heartbeat
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Insights For Selling To Selam

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Selam is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Selam

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Selam move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Selam take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Selam

Personality Compatibility


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