Sergi Lérida

Critic
DISC Type : C

Vice President Integration and Transformation & Chief of Staff to the Chief Strategy Officer (CSO) at Coca-Cola Europacific Partners

Greater London, England, United Kingdom

Overview

Sergi has no verified overview

Personality Overview

Critic

ROI Driven

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sergi has no verified topics they care about

Media Appearances

Sergi has no verified media appearances

Work History

7-2016
Vice President Integration and Transformation & Chief of Staff to the Chief Strategy Officer (CSO) at Coca-Cola Europacific Partners
3-2013 - 6-2016
Business Transformation Lead and Business Process Owner at Coca-Cola Iberian Partners
1-2007
Lecturer at ESADE
3-2006 - 3-2013
Customer Development Head at COBEGA
1997 - 3-2006
Business Consulting Manager at Accenture

Education

9-1992 - 6-1997
BBA & MBA from Esade
Education details unavailable from London Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Vice President Integration and Transformation & Chief of Staff to the Chief Strategy Officer (CSO) at Coca-Cola Europacific Partners
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Insights For Selling To Sergi

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sergi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sergi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sergi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sergi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sergi

Personality Compatibility


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