Shanya Richburg, MPS

Go-getter
DISC Type : d

Director of Player Engagement & Growth at Pro Athlete Community (PAC)

Washington, District of Columbia, United States

Overview

Shanya Richburg is the Director of Player Engagement & Growth at Pro Athlete Community, focusing on athlete development and sports sponsorship. With a Masters from Georgetown University and a certification in Mental Health First Aid, colleagues describe her as enthusiastic, dedicated, and professional, with a passion for helping athletes find purpose beyond their sport.

Outside of her professional role, Shanya is deeply committed to community impact through faith and sports. She has led youth sports camps in Kenya and Israel, combining athletics with faith-based education to inspire and uplift children. She sees her work as a platform to be a positive influence in a challenging industry.

Unique fact: Shanya founded HERd, the first-ever Womens Employee Resource Group at the NFL Players Association, to advocate for women in sports.

Personality Overview

Self-Confident

Decisive

Challenger

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Athlete Development
Her entire career is focused on helping athletes navigate life on and off the field and find their purpose beyond the game, with over six years of experience.
Faith and Sports
Integrates her faith into her work, having led mission trips to Kenya and Israel to teach children through sports and viewing this as a core part of her identity.
Community Empowerment
Believes athletics is a platform to inspire and transform lives, demonstrated through her international youth sports camps and community-building efforts.

Media Appearances

Shanya has no verified media appearances

Work History

10-2025
Director of Player Engagement & Growth at Pro Athlete Community (PAC)
3-2025 - 10-2025
Community Outcomes Manager at Pro Athlete Community (PAC)
1-2024
Advisory Board Member at The Artists and Athletes Alliance
Washington Wizards at Seasonal
3-2022 - 3-2025
Outreach Specialist at The Trust (Powered by the NFLPA)

Education

8-2023 - 5-2025
Master of Professional Studies from Georgetown University
2015 - 2019
Bachelor’s Degree from University of Central Florida

More Information

Social Presence :

Prographics :

Exp : 9 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director of Player Engagement & Growth at Pro Athlete Community (PAC)
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Insights For Selling To Shanya

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shanya is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Shanya

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shanya move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Shanya take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Shanya

Personality Compatibility


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