Shawna Rossi ✨

Pioneer
DISC Type : Dsi

Global Corporate Communications & PR, Marketing Interim Leader at Husky Technologies

Toronto, Ontario, Canada

Overview

Shawna is a global corporate communications and marketing leader with over 20 years of experience at major brands like Husky Technologies, lululemon, and The Home Depot. People who have worked with her often describe her as an invaluable, energetic, and highly organized leader. She holds a certification in the Foundations of Responsible AI.

Outside of her professional roles, Shawna is passionate about helping others and giving back to the community. She volunteers for an app that connects sighted volunteers with blind and low-vision individuals to assist them with everyday tasks, embodying the principle of being a "helper" in the community.

Unique fact: Shawna actively volunteers for the Be My Eyes app, using it to help people who are blind or have low vision.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Interim Leadership
Her current focus involves providing strategic interim and fractional leadership in communications and marketing for various clients through her own consultancy, PinkBox Communications.
Responsible AI
She holds a certification in Foundations of Responsible AI and lists AI integration, operational tools, and ethics as key competencies in her practice.
Brand Strategy
A core part of her expertise, having developed and led brand strategies for major B2B and B2C companies including lululemon, FedEx, and SOTI.

Media Appearances

Shawna has no verified media appearances

Work History

2025
Global Corporate Communications & PR, Marketing Interim Leader at Husky Technologies
2011
Principal, Corporate Communications, PR and Marketing at PinkBox Communications
2021 - 2024
Senior Director, Global Corporate Communications and Marketing at SOTI
2019 - 2020
Director, Communications - North America - PTP at FirstService Brands
2018 - 2019
Head of Digital Engagement at lululemon

Education

Bachelor of Arts - BA from Wilfrid Laurier University
Post Graduate Certificate from Humber College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Global Corporate Communications & PR, Marketing Interim Leader at Husky Technologies
URL has been copied!

Insights For Selling To Shawna

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shawna is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Shawna

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Shawna move?

  • They are generally fast movers and can take quick decisions
  • Can Shawna take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Shawna

Personality Compatibility


Other Husky Technologies Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.