Sherif Hamoudah

Pioneer
DISC Type : DSI

Head of Ecosystems and Channels at SAP

United Arab Emirates

Overview

Sherif is a Managing Director and Head of Sales with extensive experience building high-impact sales organizations for leading enterprise software brands like SAP across the Middle East, Africa, and Asia. A graduate of IMD and California State University, Fullerton, colleagues describe him as an innovative, experienced, and impactful leader.

He has a proven track record of devising strategies to penetrate new markets, securing high-level deals, and managing key client and partner relationships at the CXO and government level.

In 2025, Sherif was recognized by his colleagues with five awards and three praises for his performance and contributions.

Personality Overview

Driven But Considerate

Dynamic But Sincere

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

AI in Business Transformation
He frequently leads forums and discussions on how AI, combined with SAP's Business Transformation Suite (Signavio & LeanIX), is revolutionizing enterprises across the EMEA region.
Go-to-Market Strategy
His career highlights a focus on devising and executing go-to-market strategies to penetrate new markets and establish growth for various software providers in emerging regions.
Partner Ecosystems
His current role at SAP involves managing the partners and alliances ecosystem for EMEA South, reflecting a focus on building and leveraging strong channel relationships.

Media Appearances

Sherif Hamoudah Appointed As New SAP MENA Head Of Ecosystem. Featured in Forbes Middle East

See Now

Work History

3-2022
Head of Ecosystems and Channels at SAP
1-2021 - 4-2022
Managing Director at TIMWETECH
1-2020 - 1-2021
Managing Partner at Ventum Associates
2-2018 - 11-2019
VP Sales - MEA, South Asia, Pakistan, Turkey at Flexenclosure AB
10-2016 - 2-2018
Regional Sales Director at Finastra

Education

2007 - 2009
PED from IMD
1991 - 1993
Masters from California State University, Fullerton

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Arab Emirates Job Level : Mid-senior Designation : Head of Ecosystems and Channels at SAP
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Insights For Selling To Sherif

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sherif is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sherif

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sherif move?

  • They are generally fast movers and can take quick decisions
  • Can Sherif take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sherif

Personality Compatibility


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