Shirley Farrell

Observer
DISC Type : ic

Director Market Strategy - Marketing Communications at CSX

Jacksonville, Florida, United States

Overview

Shirley has no verified overview

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Shirley has no verified topics they care about

Media Appearances

Shirley has no verified media appearances

Work History

3-2013
Director Market Strategy - Marketing Communications at CSX
2-2003 - 2-2013
Director - Supplemental & Communications at CSX
2000 - 2003
Director -Forecasting at CSX
1995 - 2001
Marketing Manager at CSX
1993 - 1995
Manager - Budgets at CSX

Education

Bachelor of Business Administration (B.B.A.) from Pace University - Lubin School of Business

More Information

Social Presence :

Prographics :

Exp : 44 Location : Jacksonville, Florida, United States Job Level : Mid-senior Designation : Director Market Strategy - Marketing Communications at CSX
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Insights For Selling To Shirley

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shirley is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Shirley

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Shirley move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Shirley take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Shirley

Personality Compatibility


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