Shirly Zuckerman Baruch

Questioner
DISC Type : c

Director of Data & AI SW Solutions at Intel

Haifa, Haifa District, Israel

Overview

Shirly Zuckerman Baruch is the Director of Data & AI SW Solutions at Intel, an experienced leader in data analytics and AI product development. She holds a BSc from Technion and an Executive MBA from Tel Aviv University.

Shirly is dedicated to mentoring deep tech founders through Intel Ignite, guiding startups in navigating challenges and growth within the tech ecosystem.

She actively participates as a judge for Ignite DeepTechs startup selection days, evaluating numerous deep tech applications.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI Software Solutions
As Director of Data & AI SW Solutions at Intel, she leads initiatives in developing and implementing AI-driven software solutions.
Deep Tech Startups
Shirly is a mentor and judge for Intel Ignite and Ignite DeepTech, actively supporting and evaluating early-stage deep tech companies.
Product Development Analytics
Her career at Intel has consistently involved directing product development analytics, focusing on strategic thinking and key performance indicators.

Media Appearances

Meet Shirly Zuckerman Baruch, a mentor at Intel Ignite Tel‑Aviv. Featured in Facebook (Intel Ignite)

See Now

Work History

3-2026
Director of Data & AI SW Solutions at Intel
11-2021
Intel Ignite Mentor at Intel Ignite
9-2021 - 3-2026
Director of Product Development Analytics at Intel
9-2018 - 9-2021
Head Of Data Analytics at Intel
9-2015 - 9-2018
Chief Product Owner at Intel

Education

1997 - 2001
Bachelor of Science (BSc) from Technion - Israel Institute of Technology
2009 - 1-2011
Executive MBA from Tel Aviv University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Haifa, Haifa District, Israel Job Level : Mid-senior Designation : Director of Data & AI SW Solutions at Intel
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Insights For Selling To Shirly

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shirly is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Shirly

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Shirly move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Shirly take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Shirly

Personality Compatibility


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