Shriram K

Critic
DISC Type : C

VP & Head eCommerce at Tata Consumer Products

Bengaluru, Karnataka, India

Overview

Shriram K. is the VP & Head of eCommerce at Tata Consumer Products, with over 15 years of experience in sales, retail, and marketing. He is an expert in P&L management, digital marketing, and analytics, holding an MBA from IIM Bangalore and an advanced management degree in business analytics from the Indian School of Business.

He recently completed his Advanced Management Programme in Business Analytics, earning a Gold Medal for academic performance and the Best Capstone Project award 13 years after his MBA.

Personality Overview

ROI Driven

Information Seeker

Precise

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to do things independently and don’t look for support from others.

Topics They Care About

eCommerce P&L
His current role as VP & Head of eCommerce involves direct responsibility for the profit and loss of the digital sales channel for Tata Consumer Products.
Business Analytics
Recently graduated with a Gold Medal in Business Analytics from the Indian School of Business, highlighting a strong focus on data-driven decision-making.
Consumer Behavior
His personal introduction states a passion for understanding all aspects of customer behavior, which drives his sales and marketing strategies.

Media Appearances

Shriram has no verified media appearances

Work History

11-2023
VP & Head eCommerce at Tata Consumer Products
1-2022 - 10-2023
eCommerce Director - Health & Nutrition at Reckitt
8-2018 - 12-2021
Head Of Ecommerce - Health & Nutrition at Reckitt
5-2017 - 7-2018
Key Account Manager at Reckitt
9-2015 - 4-2017
Director/ Associate Director - Shopo at Snapdeal

Education

2008 - 2010
Master of Business Administration (M.B.A.) from Indian Institute of Management Bangalore
6-2022 - 12-2023
Advanced Management Program in Business Analytics from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : VP & Head eCommerce at Tata Consumer Products
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Insights For Selling To Shriram

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Shriram is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Shriram

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Shriram move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Shriram take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Shriram

Personality Compatibility


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