Siew Mee Yong

Go-getter
DISC Type : d

Country Manager & Head of Revenue Marketing Practice at 2X

Federal Territory of Kuala Lumpur, Malaysia

Overview

Siew Mee is a marketing and growth leader who co-founded 2X, a B2B marketing-as-a-service firm. Her career evolved from computer network research to leading global marketing at Quintiq, where she helped achieve double-digit growth. She holds a Master of Science from UCL and is a Certified Professional Coach.

She is passionate about people and organizational culture, having served as Chief People Officer at 2X. Her posts reveal an interest in team-building activities, such as playing Malaysian traditional games, to foster strong team bonds. People who have worked with her describe her as a great team player with good attention to detail.

Despite being a self-proclaimed introvert, she regularly accepts the challenge of speaking publicly at events and conferences.

Personality Overview

Decisive

Fast-Paced

Vision Oriented

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Marketing
Co-founded and led 2X, a company specializing in B2B marketing-as-a-service, and frequently writes and speaks about B2B marketing strategies and operations.
People & Culture
Served as Chief People Officer and her headline states she is "Passionate About People". She recently celebrated winning awards for employee experience in 2025.
Leadership Development
Her experience includes coaching, building high-performing teams, and serving as Managing Director, indicating a strong focus on cultivating leadership.

Media Appearances

Siew Mee Yong, Author at 2X - B2B Marketing as a Service. Featured in 2X Marketing

See Now

Work History

5-2024 - 5-2025
Country Manager & Head of Revenue Marketing Practice at 2X
5-2022 - 5-2024
Chief People Officer at 2X
5-2017 - 5-2024
Managing Director at 2X
4-2015 - 4-2017
Vice President Global Marketing at Quintiq
1-2015 - 4-2015
Senior Manager Global Corporate Marketing at Quintiq

Education

2007 - 2010
Master of Science from UCL
2014 - 2014
Executive Education from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 23 Location : Federal Territory of Kuala Lumpur, Malaysia Job Level : N/A Designation : Country Manager & Head of Revenue Marketing Practice at 2X
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Insights For Selling To Siew Mee

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siew Mee is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Siew Mee

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Siew Mee move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Siew Mee take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Siew Mee

Personality Compatibility


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