Silvia Gomez Dominguez

Judge
DISC Type : Dc

Senior Director, Customer Network Experience at Optus

Greater Sydney Area

Overview

Silvia is a customer-obsessed executive at Optus, specializing in AI-powered transformation and customer lifecycle management for major telecommunications and financial services brands. An MBA graduate from Universitat Ramon Llull, she has a background in Telecommunication Engineering and Big4 consulting. Colleagues describe her as passionate, positive, competent, and highly committed.

Originally from Spain, Silvia moved to Australia in 2013 and is a proud mother. In a recent podcast, she described herself as generous, supportive, and curious. She is passionate about fostering a supportive workplace culture and promoting authenticity. On International Women’s Day 2026, she launched the "Women in Customer" community.

She is the author of the "Customer Value Management Body of Knowledge, " establishing her as a key thought leader in her field.

Personality Overview

Fast But Wary

Generally Skeptic

Features Driven

They are not always relationship oriented.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Women in Customer
She is the founder of this community, which she launched in March 2026 to unite, equip, and elevate women who enhance customer outcomes.
AI-Powered CX
Her work focuses on using AI, predictive analytics, and MarTech to drive customer engagement, and she holds certifications in using Generative AI in marketing.
Customer Value Management
Authored the "Customer Value Management Body of Knowledge" and frequently speaks on CVM strategy, advocating for its importance at the C-suite level.

Media Appearances

Silvia has no verified media appearances

Work History

1-2025
Senior Director, Customer Network Experience at Optus
6-2024 - 12-2024
Chief of Customer Migration at Optus
1-2021 - 5-2024
Senior Director, Customer Lifecycle Engagement at Optus
2020 - 2021
Director, Strategy & Transformation at Westpac Group
2019 - 2020
Director Customer, Brand & Marketing at KPMG Australia

Education

Atlas. Talent management and organisational change from IESE Business School
International MBA from Universitat Ramon Llull

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Sydney Area Job Level : Senior Designation : Senior Director, Customer Network Experience at Optus
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Insights For Selling To Silvia

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Silvia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Silvia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Silvia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Silvia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Silvia

Personality Compatibility


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