Silvia is a customer-obsessed executive at Optus, specializing in AI-powered transformation and customer lifecycle management for major telecommunications and financial services brands. An MBA graduate from Universitat Ramon Llull, she has a background in Telecommunication Engineering and Big4 consulting. Colleagues describe her as passionate, positive, competent, and highly committed.
Originally from Spain, Silvia moved to Australia in 2013 and is a proud mother. In a recent podcast, she described herself as generous, supportive, and curious. She is passionate about fostering a supportive workplace culture and promoting authenticity. On International Women’s Day 2026, she launched the "Women in Customer" community.
She is the author of the "Customer Value Management Body of Knowledge, " establishing her as a key thought leader in her field.
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