Simon Hanson

Collaborator
DISC Type : si

Head of Marketing - Customer acquisition and retention at Saga plc.

Dover, England, United Kingdom

Overview

Simon is an inspiring leader with over 20 years of experience at Saga plc, specializing in insurance product and marketing. He has a strong background in creating customer-focused strategies to drive acquisition, retention, and commercial growth. He is a Certified Function Holder at the Financial Conduct Authority.

After his long tenure at Saga, Simon took a summer off to travel, visit new places, and relax before starting his next professional chapter. This period of personal time and exploration was important to him after two decades with one company.

Unique fact: Simon dedicated over 20 years of his career to Saga, demonstrating remarkable loyalty and deep industry expertise.

Personality Overview

Fair-minded

Good Listener

Appreciative

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Customer Engagement
He is passionate about increasing value for customers and created a comprehensive customer engagement strategy for 1. 4 million policyholders at Saga.
Insurance Marketing
Managed multi-million pound marketing budgets and led teams focused on customer acquisition and retention for health, travel, and other insurance lines.
Commercial Vision
Thrives on using his commercial instincts to identify opportunities for cross-selling, upselling, and retaining customers to increase business value.

Media Appearances

Simon has no verified media appearances

Work History

11-2019 - 6-2023
Head of Marketing - Customer acquisition and retention at Saga plc.
Head of Marketing - Health and Travel Insurance at Saga plc.
Head of Health - Product and Marketing at Saga plc.

Education

Certified Function Holder from Financial Conduct Authority
BTEC Diploma from West Oxfordshire College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Dover, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing - Customer acquisition and retention at Saga plc.
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • Summarize the key points at the end of the conversation
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Simon

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Simon take some risk or not?

  • They are unlikely to take many risks.

You And Simon

Personality Compatibility


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