Siobhán Dervan

Questioner
DISC Type : c

Director of Engineering at Rent The Runway

Ireland

Overview

Siobhán is a Director of Engineering at Rent The Runways Galway office, where she leads the evolution of critical enterprise systems. With over a decade of experience spanning environmental education research, enterprise networking, and fashion tech, she is passionate about building scalable, high-quality customer experiences. She holds an ILM Level 5 Award in Leadership & Management.

Outside of work, Siobhán is an avid musician, environmentalist, gardener, and DIY enthusiast. She connects her classical music background to the logic and creativity of programming. She is an active participant in Galways local tech community, advocating for mentorship and active involvement in professional ecosystems.

Unique fact: Siobhán holds a violin teaching diploma from the Royal Irish Academy of Music.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Women in STEM
Actively involved in the Women in AI Forum and advocates for early, playful exposure to technical concepts to encourage more women to enter the tech field in Ireland.
AI Integration
Views the seamless integration of AI into engineering workflows as the most exciting recent development, believing it supercharges productivity and empowers engineers.
Engineering Leadership
Focuses on enabling her engineers by providing guidance and removing roadblocks, prioritizing strategic context over hands-on coding in her leadership role.

Media Appearances

Siobhán Dervan of Rent the Runway discusses her day‑to‑day work and the factors that shape her role. Featured in Facebook (Silicon Republic)

See Now

Work History

3-2025
Director of Engineering at Rent The Runway
10-2024 - 3-2025
Senior Engineering Manager at Rent The Runway
9-2019 - 10-2024
Software Engineering Manager at Rent The Runway
10-2018 - 9-2019
Software Engineering Manager at Avaya
6-2014 - 9-2018
Software Engineer III at Avaya

Education

2019 - 2019
ILM Level 5 Award in Leadership & Management from Institute of Leadership & Management
2018 - 2018
Certified Scrum Product Owner from ScrumAlliance

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ireland Job Level : Mid-senior Designation : Director of Engineering at Rent The Runway
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Insights For Selling To Siobhán

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siobhán is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Siobhán

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Siobhán move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Siobhán take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Siobhán

Personality Compatibility


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