Siobhan Healey in

Siobhan Healey

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Content Strategy Manager at Mitchells & Butlers PLC
📍 Rugby, England, United Kingdom

Siobhan Healey is a Content Strategy Manager at Mitchells & Butlers PLC, specializing in digital marketing, SEO, and customer acquisition. Her extensive background includes various strategic roles at Barclays and Barclaycard. She holds certifications in AI Marketing and the Psychology of Persuasive Marketing Communications.

Described by colleagues as a kind, compassionate, and level-headed leader, Siobhan excels in high-pressure, customer-oriented environments. She is recognized for her strengths in relationship building, stakeholder management, and fostering a collaborative team atmosphere.

Unique fact: Siobhan has recently earned multiple certifications in Generative AI for both text and image creation.

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Experience
15 Years
Current Role
Content Strategy Manager
Job Level
Middle
Location
Rugby, England, United Kingdom
Personality Overview

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Priorities

Topics Siobhan cares about

AI in Marketing
She has recently obtained multiple certifications in AI Marketing and Generative AI, demonstrating a focus on adopting the latest marketing technologies.
Content Strategy
As a core part of her current and past roles, she leads teams to plan and execute engaging, data-driven content across owned and paid channels.
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Career

Work history

3-2024
Content Strategy Manager
Mitchells & Butlers PLC
1-2020 - 3-2024
Head of Site Content Strategy
Barclays
5-2019 - 1-2020
Global Content and Events Manager - Diversity and Inclusion
Barclays
6-2017 - 5-2019
Marketing Campaign Manager - Digital Consumer Payments & Spend
Barclaycard
8-2013 - 5-2017
Marketing Campaign Manager - Digital Acquisition
Barclaycard
In the press

Media appearances

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Education
2015 - 2015
Psychology of Persuasive Marketing Communications
CIM | The Chartered Institute of Marketing
2017 - 2017
Email Marketing: Strategy
The Institute of Direct and Digital Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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