Siobhan Healey

Wildcard
DISC Type : ics

Content Strategy Manager at Mitchells & Butlers PLC

Rugby, England, United Kingdom

Overview

Siobhan Healey is a Content Strategy Manager at Mitchells & Butlers PLC, specializing in digital marketing, SEO, and customer acquisition. Her extensive background includes various strategic roles at Barclays and Barclaycard. She holds certifications in AI Marketing and the Psychology of Persuasive Marketing Communications.

Described by colleagues as a kind, compassionate, and level-headed leader, Siobhan excels in high-pressure, customer-oriented environments. She is recognized for her strengths in relationship building, stakeholder management, and fostering a collaborative team atmosphere.

Unique fact: Siobhan has recently earned multiple certifications in Generative AI for both text and image creation.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

AI in Marketing
She has recently obtained multiple certifications in AI Marketing and Generative AI, demonstrating a focus on adopting the latest marketing technologies.
Content Strategy
As a core part of her current and past roles, she leads teams to plan and execute engaging, data-driven content across owned and paid channels.
Marketing Psychology
Holds a specialized qualification in the "Psychology of Persuasive Marketing Communications, " indicating an interest in the drivers behind customer decisions.

Media Appearances

Siobhan has no verified media appearances

Work History

3-2024
Content Strategy Manager at Mitchells & Butlers PLC
1-2020 - 3-2024
Head of Site Content Strategy at Barclays
5-2019 - 1-2020
Global Content and Events Manager - Diversity and Inclusion at Barclays
6-2017 - 5-2019
Marketing Campaign Manager - Digital Consumer Payments & Spend at Barclaycard
8-2013 - 5-2017
Marketing Campaign Manager - Digital Acquisition at Barclaycard

Education

2015 - 2015
Psychology of Persuasive Marketing Communications from CIM | The Chartered Institute of Marketing
2017 - 2017
Email Marketing: Strategy from The Institute of Direct and Digital Marketing

More Information

Social Presence :

Prographics :

Exp : 15 Location : Rugby, England, United Kingdom Job Level : Middle Designation : Content Strategy Manager at Mitchells & Butlers PLC
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Insights For Selling To Siobhan

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Siobhan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Siobhan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Siobhan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Siobhan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Siobhan

Personality Compatibility


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