Sirlene Cordeiro

Questioner
DISC Type : c

Gerente comercial Pleno l at Havan

Greater São Paulo Area, Brazil

Overview

Sirlene Cordeiro is a Commercial Manager at Havan with extensive experience in retail, team development, and visual merchandising. Having progressed from a trainee to her current senior role within the company, she is skilled in managing large teams and implementing strategic initiatives. She recently completed an MBA and holds qualifications in digital marketing and data analytics.

She was responsible for coordinating and overseeing training programs across more than 60 company branches.

Personality Overview

Cautious & Analytical

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to analyze every situation thoroughly.


Topics They Care About

Team Development
Her profile emphasizes developing teams and successors, directly managing and training employees in her roles at Havan and Lojas Riachuelo.
Visual Merchandising
She has significant experience creating optimal product displays to drive sales and previously held a supervisory role focused on this area.
Retail Management
Her career progression demonstrates a deep understanding of retail processes, including sales goals, operational management, and ensuring execution of company strategy.

Media Appearances

Sirlene has no verified media appearances

Work History

6-2025
Gerente comercial Pleno l at Havan
1-2024
Gerente comercial at Havan
9-2023 - 2-2024
Gerente trainee at Havan
2-2020 - 9-2023
Lider de operações pleno at Havan
1-2018 - 12-2019
Supervisora de visual Merchandising at Lojas Riachuelo

Education

1-2018 - 5-2021
Marketing digital from UNOPAR - Universidade Norte do Paraná
1-2024 - 10-2024
Data Analytics from Coderhouse

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Gerente comercial Pleno l at Havan
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Insights For Selling To Sirlene

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sirlene is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sirlene

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sirlene move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sirlene take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sirlene

Personality Compatibility


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