Sivarajan NATARAJAN

Questioner
DISC Type : c

Product Developmen Expert at Bugatti Rimac

Zagreb Metropolitan Area, Croatia

Overview

Sivarajan is a Product Development Expert at Bugatti-Rimac with over 22 years of experience in the automotive industry, from Tier-1 suppliers to leading OEMs. He specializes in Electrical/Electronic product development, testing, and validation for new vehicle launches and holds a Bachelor of Technology from SRM IST Chennai.

He demonstrates a commitment to professional growth through certifications in communication and keeps a close watch on industry leaders like GE and Siemens. Sivarajan values long-term career milestones, having celebrated a decade of service with a previous employer, highlighting his dedication and loyalty.

Unique fact: He has tracked his personal evolution with PCB design tools over 15 years, from Cadence OrCAD in 2006 to NI-Circuit Design Suite in 2021.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive E/E Systems
His entire career is focused on vehicle E/E verification, validation, and system architecture, including HIL simulation and EMI-EMC testing.
Hardware Design & Reliability
Has deep experience in circuit/PCB design and previously managed Hardware Quality Assurance, overseeing design reviews and reliability test planning at Renault-Nissan.
Product Industrialization
Experienced in managing cross-functional teams for new car launches, ensuring products move successfully from development to production.

Media Appearances

Sivarajan has no verified media appearances

Work History

1-2025
Product Developmen Expert at Bugatti Rimac
5-2023 - 1-2025
Lead EE System Architecture at Bugatti Rimac
9-2022 - 4-2023
Sr. Electrical Architecture at Bugatti Rimac
4-2022 - 8-2022
Manager - HWQA at RENAULT NISSAN MITSUBISHI ALLIANCE, INDIA
4-2019 - 5-2022
Deputy Manager - Hil Simulation Bench Development at RENAULT NISSAN MITSUBISHI ALLIANCE, INDIA

Education

2017 - 2020
Bachelor of Technology - BTech from SRM IST Chennai
1997 - 1998
Diploma in ECE from Panimalar Polytechnic College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Zagreb Metropolitan Area, Croatia Job Level : N/A Designation : Product Developmen Expert at Bugatti Rimac
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Insights For Selling To Sivarajan

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sivarajan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sivarajan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sivarajan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sivarajan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sivarajan

Personality Compatibility


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