Sofía Garza García

Critic
DISC Type : C

Subdirectora de Estrategia Comercial at Grupo Financiero Banorte

Mexico City, Mexico

Overview

Sofía has no verified overview

Personality Overview

Critic

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sofía has no verified topics they care about

Media Appearances

Sofía has no verified media appearances

Work History

3-2019
Subdirectora de Estrategia Comercial at Grupo Financiero Banorte
6-2016 - 2-2019
Gerente de Estrategia Comercial at Grupo Financiero Banorte
6-2014 - 6-2016
Gerente de Gobierno at Grupo Financiero Banorte
11-2013 - 5-2014
Analista de Proyectos e Información at Coca-Cola FEMSA
3-2013 - 11-2013
Consultor de Tecnología at Havas Media Group

Education

7-2023 - 9-2023
Leading with Finance from Harvard Business School Online
5-2021 - 6-2023
Graduate School of Banking from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : N/A Designation : Subdirectora de Estrategia Comercial at Grupo Financiero Banorte
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Insights For Selling To Sofía

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofía is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sofía

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sofía move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sofía take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sofía

Personality Compatibility


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