Sofia S.

Examiner
DISC Type : cs

Head of Aviation Skills and Future of Flight at Department for Transport (DfT), United Kingdom

Greater London, England, United Kingdom

Overview

Sofia has no verified overview

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Sofia has no verified topics they care about

Media Appearances

Sofia has no verified media appearances

Work History

1-2025
Head of Aviation Skills and Future of Flight at Department for Transport (DfT), United Kingdom
1-2023 - 1-2025
Head of Future of Flight Policy at Department for Transport (DfT), United Kingdom at Department for Transport (DfT), United Kingdom
4-2021
Head of Consumers, Drones and Future of Flight Policy at Department for Transport (DfT), United Kingdom
9-2020 - 4-2021
Head of Consumer Policy & Strategy at Department for Transport (DfT), United Kingdom
9-2018 - 9-2020
Head of Aviation EU Exit Negotiations at Department for Transport (DfT), United Kingdom

Education

2008 - 2012
Professional Accountancy Qualification from CIPFA
2000 - 2004
BA (Hons) Business Studies from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Aviation Skills and Future of Flight at Department for Transport (DfT), United Kingdom
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Insights For Selling To Sofia

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofia is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sofia

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sofia move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Sofia take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Sofia

Personality Compatibility


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