Solomon Yu

Critic
DISC Type : C

Director Communications, Brand and External digital channels at Tetra Pak

Italy

Overview

Solomon Yu is the Global Communications Director for Brand and External Digital Channels at Tetra Pak, an experienced B2B marketing professional with a Master of Science from Växjö University. He has a proven track record in both corporate and market roles. Colleagues describe him as creative, passionate, and having a high-performing personal attitude.

He has extensive international experience, having lived and worked in Sweden, Korea, Italy, and Nigeria, driving business success in diverse and dynamic environments.

Personality Overview

Precise

Negotiator

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Storytelling
Leads initiatives that enhance global presence and engagement, sharing stories about the company's people and their passion for making food safe and available everywhere.
Global B2B Marketing
Drives awareness and lead generation through integrated communications strategies, including Account-Based Marketing (ABM) and leveraging multi-channel campaigns.
Food System Innovation
Focuses on developing innovative products and solutions, such as making dairy more affordable and accessible in emerging markets like West Africa.

Media Appearances

Solomon has no verified media appearances

Work History

3-2024
Director Communications, Brand and External digital channels at Tetra Pak
7-2020 - 3-2024
Director Global Marketing Communications at Tetra Pak
4-2017 - 7-2020
Marketing Director at Tetra Pak
8-2014 - 3-2017
Regional Marketing Director, Business Insights & Analytics at Tetra Pak
6-2013 - 8-2014
Regional Marketing Director, Business development & Planning at Tetra Pak

Education

1995 - 2000
Master of Science (M.Sc.) from Växjö University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Italy Job Level : Mid-senior Designation : Director Communications, Brand and External digital channels at Tetra Pak
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Insights For Selling To Solomon

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Solomon is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Solomon

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Solomon move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Solomon take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Solomon

Personality Compatibility


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