Sonia Bekhaazi

Enthusiast
DISC Type : i

Sr. Director of Global Sales & Marketing - Europe, APAC. at Aspen Skiing Company

Snowmass Village, Colorado, United States

Overview

Sonia has no verified overview

Personality Overview

Non-Confrontational

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sonia has no verified topics they care about

Media Appearances

Sonia has no verified media appearances

Work History

10-2025
Sr. Director of Global Sales & Marketing - Europe, APAC. at Aspen Skiing Company
9-2013
Director of International Sales & Marketing at Aspen Skiing Company
10-2010 - 9-2013
Rental/Retail Sales & Marketing Manager at Aspen Skiing Company
5-2004 - 10-2010
Marketing Director at Blazing Adventures
1-2000 - 10-2002
Sales & Marketing Manager at CCUSA

Education

1996 - 2000
Bach Business/Bach Communication from Monash University
Education details unavailable from Woodleigh

More Information

Social Presence :

Prographics :

Exp : 24 Location : Snowmass Village, Colorado, United States Job Level : Senior Designation : Sr. Director of Global Sales & Marketing - Europe, APAC. at Aspen Skiing Company
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sonia

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sonia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sonia

Personality Compatibility


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