Sonny Stafford

Questioner
DISC Type : c

Chief Commercial Officer (CCO) at Bonafide Health

New York, New York, United States

Overview

Sonny has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sonny has no verified topics they care about

Media Appearances

Sonny has no verified media appearances

Work History

7-2023
Chief Commercial Officer (CCO) at Bonafide Health
2-2020 - 7-2023
Chief Marketing Officer at Bonafide Health
4-2016 - 2-2020
Vice President, Marketing at Bonafide Health
6-2011 - 4-2016
Customer Lead; U.S. Marketing, Pain Medicine Portfolio at Pfizer
4-2010 - 6-2011
Worldwide Marketing Director; New Product Planning, Neurology & Pain at Pfizer

Education

Bachelor of Science - BS from Oklahoma State University
M.S. Health Policy and Sociomedical Sciences from New York University

More Information

Social Presence :

Prographics :

Exp : 24 Location : New York, New York, United States Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Bonafide Health
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sonny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sonny take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sonny

Personality Compatibility


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