Soraia C.

Evaluator
DISC Type : cds

IT Delivery Coordinator at Compass UOL

Florianópolis, Santa Catarina, Brazil

Overview

Soraia is an IT Delivery Coordinator at Compass UOL with expertise in multi-cloud environments (AWS, GCP, Azure), data strategy, and applying AI to optimize processes. A certified SAFe Product Owner/Manager, she is described by colleagues as collaborative, empathetic, and dedicated.

Beyond her technical roles, Soraia is a community builder, leading the Salesforce group in Florianópolis. She is passionate about global perspectives, recently participating in a youth dialogue in Japan with representatives from 52 countries, which she described as a life-changing experience.

Unique fact: Soraia won 1st place at a Startup Weekend competition organized by Techstars.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Agile Methodologies
Holds multiple SAFe certifications, including Product Owner/Product Manager, and focuses on agile best practices for coordinating team deliveries.
Salesforce Ecosystem
Actively leads the Salesforce community in Florianópolis, organizing events to connect professionals and strengthen the local ecosystem.
Multi-Cloud Strategy
Her experience spans AWS, GCP, and Azure, where she leads technology projects with a strategic vision for multi-cloud environments.

Media Appearances

Soraia has no verified media appearances

Work History

7-2025
IT Delivery Coordinator at Compass UOL
6-2024 - 6-2025
Specialist Martech - CRM | Digital Marketing at Compass UOL
5-2023 - 5-2024
Especialista CRM | Marketing Cloud | Salesforce at Almeida Junior Shopping Centers
4-2023 - 9-2023
Atendimento [sob demanda] at 9mm Comunicação
4-2022 - 5-2023
Analista de marketing | CRM at 9mm Comunicação

Education

2019 - 2021
Pós-graduação Lato Sensu from FGV - Fundação Getulio Vargas
5-2024 - 8-2024
Marketing e Data Science Specialization from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Florianópolis, Santa Catarina, Brazil Job Level : Junior Designation : IT Delivery Coordinator at Compass UOL
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Insights For Selling To Soraia

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Soraia is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Soraia

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Soraia move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Soraia take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Soraia

Personality Compatibility


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