Spencer Wicks

Observer
DISC Type : ci

CEO at Expana

London, England, United Kingdom

Overview

Spencer Wicks is the CEO of Expana, a leading agri-food intelligence business specializing in price benchmarks, forecasting, and AI-driven cost modeling for the food industry. His expertise is rooted in a background managing global price reporting at Metal Bulletin, and he holds a Master of Arts from the University of Sussex.

He led his company to win the top "Digital Technology Award" for all of Europe at the European Business Awards, competing against national winners from 13 countries.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Agri-food Intelligence
As CEO of Expana, he focuses on providing price data, forecasts, and AI modeling for soft commodities, proteins, and food ingredients to the agri-food industry.
Commodity Risk Management
He recently announced a partnership with StoneX to introduce OTC derivatives for European dairy products, a significant advancement in risk management for the sector.
Strategic Data Partnerships
Actively forms collaborations, such as with Gluna Shrimp, to acquire exclusive farmgate and export price data, expanding Expana's market intelligence offerings.

Media Appearances

Spencer Wicks of Expana: How We Are Helping To Create a Resilient Food Supply Chain. Featured in Medium (Authority Magazine)

See Now

Work History

11-2018
CEO at Expana
6-2018
Chief Executive Officer at Expana
6-2018 - 11-2018
Managing Director at Expana
6-2018
Publisher at Metal Bulletin
4-2005 - 5-2010
International Publisher at Institutional Investor

Education

1988 - 1989
Master of Arts (M.A.) from University of Sussex
1984 - 1987
Bachelor of Arts (B.A.) from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO at Expana
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Insights For Selling To Spencer

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Spencer is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Spencer

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Spencer move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Spencer take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Spencer

Personality Compatibility


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