Sriram Velicheti

Evaluator
DISC Type : dcs

Transformation Executive – L’Oréal Neo Program at L'Oréal

Duluth, Georgia, United States

Overview

Sriram is a Business Transformation Executive at LOréal, specializing in large-scale, SAP-enabled digital transformations for consumer and manufacturing industries. His background includes senior roles at Deloitte and Protiviti, where he delivered $100M+ global programs and drove significant EBITDA improvements. He holds a post-graduate degree in AI for Business Leaders from The University of Texas at Austin.

Outside of his main professional focus, Sriram has been connected with the Atlanta Cricket League, indicating an interest in the sport. He has also participated in charitable giving, supporting causes through donations.

Peers and colleagues consistently describe him as a "sharp, " "detail-oriented, " and an "excellent learner" with strong technical and business skills.

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

SAP S/4HANA Transformation
He leads complex SAP S/4HANA business transformations, including greenfield and brownfield projects, for major global companies like L'Oréal.
EBITDA Improvement
His profile highlights a proven track record of delivering 300–500 basis-point EBITDA improvements through operating model transformation.
Process Intelligence
He is focused on leveraging process mining and intelligence tools, such as Celonis, to enhance operational capabilities and drive digital transformation.

Media Appearances

Sriram has no verified media appearances

Work History

9-2024
Transformation Executive – L’Oréal Neo Program at L'Oréal
6-2022 - 8-2024
Managing Director at Deloitte
10-2014 - 5-2022
Director at Protiviti
2-2006 - 10-2014
Sr Manager at Deloitte Consulting
3-2001 - 1-2006
Early Career - Supply Chain Finance and ERP Consulting at DRL, Wipro

Education

Post Graduate Program in Artificial Intelligence for Business Leaders from The University of Texas at Austin
1993 - 1997
Bachelors Degree in Finance & Management Information Systems from Institute of Management Accountants

More Information

Social Presence :

Prographics :

Exp : 24 Location : Duluth, Georgia, United States Job Level : N/A Designation : Transformation Executive – L’Oréal Neo Program at L'Oréal
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Insights For Selling To Sriram

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sriram is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sriram

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sriram move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sriram take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sriram

Personality Compatibility


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