Steve Athaide

Pioneer
DISC Type : Dsi

Vice President - Strategic Sales Development at AVI-SPL

New York City Metropolitan Area, United States

Overview

Steve is a seasoned sales development leader with over 25 years of experience selling complex technology systems, particularly to the financial services industry. Holding an MBA from Rutgers, he now focuses on elevating AVI-SPL’s global sales capabilities through advanced training, coaching, and strategic guidance.

He is a passionate advocate for bespoke sales training, having conceived, developed, and delivered multi-level programs ranging from "Boot Camps" to "Sales Mastery" in his previous roles.

Throughout his career as an individual contributor, he averaged over $50 million per year in personal sales production.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sales Training
He is passionate about salesforce development and coaching, having transitioned his career to focus on building and delivering customized sales training programs for global teams.
Financial Services Vertical
Has deep expertise and a long history of working with G-SIBs, investment banks, and asset managers, indicating a strong focus on the needs of this sector.
Go-to-Market Strategy
His current role involves advising on go-to-market strategies and optimizing integration processes from a sales perspective to drive growth and efficiency.

Media Appearances

Steve has no verified media appearances

Work History

1-2026
Vice President - Strategic Sales Development at AVI-SPL
1-2025 - 1-2026
Vice President - Sales Training & Development at Diversified
2-2022 - 1-2025
Vice President - Financial Services Vertical at Diversified
6-2016 - 2-2022
Regional Director - Northeast at Diversified
VP of Sales - NY Office at ACE Communications

Education

BS from University at Buffalo
MBA from Rutgers University–Newark

More Information

Social Presence :

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Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President - Strategic Sales Development at AVI-SPL
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Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Steve

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • They are generally fast movers and can take quick decisions
  • Can Steve take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Steve

Personality Compatibility


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