Steve Edwards

Initiator
DISC Type : Di

Head of Solution Engineering at VusionGroup

Doncaster, England, United Kingdom

Overview

Steve is the Head of Solution Engineering at VusionGroup, leveraging over 30 years of retail experience to drive operational excellence and business growth. He has a strong background in leading retail transformation initiatives and simplifying complex operational processes from his senior roles at Asda.

Based on his social media activity, Steve appears to have a good sense of humor, finding irony in everyday situations like being stuck in traffic. He reflects on personal growth and is thankful for the opportunities and support he has received throughout his career journey.

He was recently promoted to his Head of Solution Engineering role at VusionGroup, which became effective in January 2026.

Personality Overview

Conviction Driven

Friendly Challenger

Confident

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Retail Transformation
His career is focused on delivering business growth through innovative retail initiatives and simplifying operating models for major retailers like Asda.
Innovative Technology
He is passionate about his work at VusionGroup, highlighting its role in connecting retailers to customers through innovative technology.
Team Leadership
Following his recent promotion, he is focused on leading and strengthening his solution engineering team, actively recruiting new talent.

Media Appearances

Steve has no verified media appearances

Work History

12-2025
Head of Solution Engineering at VusionGroup
2-2025 - 12-2025
Service Development Manager at VusionGroup
2-2025
Senior Manager - Operational Simplification - Central Retail Operations) at Asda
Senior Manager – Central Retail Operations (Non-Trading) at Asda
Regional Loss Prevention Manager at Asda

Education

Steve has no verified education history

More Information

Social Presence :

Prographics :

Exp : 1 Location : Doncaster, England, United Kingdom Job Level : Mid-senior Designation : Head of Solution Engineering at VusionGroup
URL has been copied!

Insights For Selling To Steve

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steve is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Steve

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Steve move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Steve take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Steve

Personality Compatibility


Other VusionGroup Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.