Steven Cheng

Questioner
DISC Type : c

Senior Marketing Manager at Blue Bottle Coffee

Xuhui District, Shanghai, China

Overview

Steven has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Steven has no verified topics they care about

Media Appearances

Steven has no verified media appearances

Work History

7-2025
Senior Marketing Manager at Blue Bottle Coffee
5-2023 - 6-2025
Communications Manager at IWC Schaffhausen
11-2021 - 4-2023
PR & Event Manager at Nestlé Nespresso SA
1-2020 - 10-2021
Communications Manager,APAC at LINDBERG
4-2019 - 1-2020
Manager at 万博宣伟

Education

2016 - 2017
Master from The Chinese University of Hong Kong
9-2011 - 6-2015
Bachelor of Arts - BA from 北京舞蹈学院

More Information

Social Presence :

Prographics :

Exp : 7 Location : Xuhui District, Shanghai, China Job Level : Middle Designation : Senior Marketing Manager at Blue Bottle Coffee
URL has been copied!

Insights For Selling To Steven

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Steven is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Steven

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Steven move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Steven take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Steven

Personality Compatibility


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