Stuart Pennant

Observer
DISC Type : ic

Head of Data Engineering Architecture at Horizon Media

New York, New York, United States

Overview

Stuart Pennant is a data and technology leader with over two decades of experience. As EVP at Edelman, he heads product and tool development, unifying insights from data science and predictive intelligence to understand consumer behavior. His background includes founding a SaaS startup and extensive knowledge of cloud architecture and machine learning.

Driven by an entrepreneurial spirit, Stuart founded his own startup, AccuDash, to deliver innovative SaaS solutions. His interests appear to bridge advanced technology and industry, with a noted interest in companies like the Ford Motor Company, suggesting a passion for real-world tech application.

He pioneered a method for Natural Language to SQL conversion with Postgres using a custom Model Context Protocol he developed.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally strong communicators and are not easy to convince.

Topics They Care About

Applied Machine Learning
His recent focus is on LLMs and their application in systems, but he has a long history of speaking on using predictive analytics to solve marketing challenges.
Data Product Development
At Edelman, his role is explicitly to lead the development of products and tools that synthesize data and analytics for clients.
SaaS Entrepreneurship
He founded the startup AccuDash, where he personally designed and launched innovative SaaS platforms like webbuckets. co and accudash. ai.

Media Appearances

Stuart has no verified media appearances

Work History

4-2025
Head of Data Engineering Architecture at Horizon Media
7-2023
Founder at AccuDash
6-2021 - 3-2024
EVP of Technology and Data Engineering at Edelman Data & Intelligence (DxI)
1-2021 - 6-2021
Executive Director, Data & Product at Wavemaker
7-2013 - 1-2021
Managing Partner - Data Sciences at Wavemaker

Education

Education details unavailable from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Data Engineering Architecture at Horizon Media
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Insights For Selling To Stuart

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Stuart is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Stuart

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Stuart move?

  • They like to analyze well and then make their decisions.
  • Can Stuart take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Stuart

Personality Compatibility


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