Sue Azari

Commander
DISC Type : D

eCommerce Industry Consultant at AppsFlyer

London, England, United Kingdom

Overview

Sue Azari is an accomplished eCommerce Industry Consultant at AppsFlyer with over a decade of experience in marketing for major brands like The Very Group and YOOX NET-A-PORTER GROUP. She specializes in mobile app growth, retention strategies, and retail media. People who have worked with her describe her as creative, committed, and highly detail-oriented.

Her experience as Head of CRM at AllBright, a leading career network for women, and her recognition as a "Top Woman in Media & AdTech" suggest a strong interest in championing female advancement in the corporate world. She frequently shares insights on industry trends.

Sue has been named one of TechRounds Top 50 Women In Tech and has served as a judge for the Effective Mobile Marketing Awards.

Personality Overview

Strong-Willed

Candid & Clear

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They do not care very much about building rapport or relationships.

Topics They Care About

eCommerce Growth
Her career is dedicated to helping eCommerce businesses scale, focusing on app growth, user acquisition, and retention strategies for leading retail brands.
Mobile App Strategy
She has extensive experience leading mobile app commercial strategy for major retailers and now consults on best practices for app growth and engagement.
Retail Industry Trends
She regularly posts analysis on the performance and strategies of major retail players like Nike, Temu, and Primark, demonstrating deep industry knowledge.

Media Appearances

Inside Q5 – How shopping apps fight for repeat buyers (featuring Sue Azari, eCommerce Industry Consultant at AppsFlyer). Featured in Apple Podcasts

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Sue Azari | eCommerce Industry Lead | AppsFlyer. Featured in EME Outlook Magazine

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Work History

3-2022
eCommerce Industry Consultant at AppsFlyer
6-2021 - 3-2022
Head of CRM at AllBright
Mobile App Commercial Lead at The Very Group
CRM & Mobile Marketing Manager at YOOX NET-A-PORTER GROUP
CRM Manager at Mercari, Inc.

Education

2009 - 2012
Bachelor of Science (BSc) from The Manchester Metropolitan University
2000 - 2007
Education details unavailable from Weatherhead High School Media Arts College

More Information

Social Presence :

Prographics :

Exp : 4 Location : London, England, United Kingdom Job Level : Junior Designation : eCommerce Industry Consultant at AppsFlyer
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sue

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • If convinced, they can reach decisions quite fast.
  • Can Sue take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sue

Personality Compatibility


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