Sue Winter in

Sue Winter

Supporter · DISC type s
Creative Director at Freelancer- Self employed
📍 Los Angeles Metropolitan Area, United States

Sue Winter is a Los Angeles-based Creative Director with extensive experience leading brand strategy and integrated campaigns for companies like GoodRx and Aspen Dental. A graduate of Loyola University Chicago, she specializes in connecting brand development to business outcomes. Colleagues describe her as an innovative, resourceful, and skilled leader.

Outside of her professional work, Sue is a supportive partner who actively champions her husbands creative career within her network. She is proud of her teams accomplishments and shows a passion for community-focused initiatives, particularly those related to health and wellness, as seen in her participation in GoodRx events.

Sue uses her professional platform to help her partner, also a creative director, find career opportunities.

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Experience
29 Years
Current Role
Creative Director
Job Level
Mid-senior
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Sue shows up

Calm
Slow To Decisions
Risk-averse

They are good and approachable with everyone, internally and externally. They prefer to follow rules and procedures. Their motivation stems from the impact that their decisions can have on the organization.


Priorities

Topics Sue cares about

Brand Evolution
Led a full brand refresh at GoodRx, shifting the company's persona and launching a fully integrated campaign called "The Savings Wrangler" to support growth.
Creative Leadership
Has a strong background in managing and leading diverse creative teams that include designers, copywriters, and strategists at companies like GoodRx and Aspen Dental.
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Career

Work history

8-2025
Creative Director
Freelancer- Self employed
8-2021 - 7-2025
Creative Director
GoodRx
11-2018 - 6-2021
Vice President of Creative & Content
Aspen Dental Management, Inc. (ADMI)
11-2017 - 11-2018
Brand Design Director
Gensler
7-2013 - 11-2017
Creative Director
VSA Partners
In the press

Media appearances

GoodRx – Portfolio Project. Featured in Sue Winter Design
See now
The Art of the Science: How GoodRx Balances Data, Intuition & Bold Creative. Featured in MediaPost
+3 more appearances Login to view media
Education
1991 - 1995
Bachelor of Arts - BA
Loyola University Chicago
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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