Sue Winter

Supporter
DISC Type : s

Creative Director at Freelancer- Self employed

Los Angeles Metropolitan Area, United States

Overview

Sue Winter is a Los Angeles-based Creative Director with extensive experience leading brand strategy and integrated campaigns for companies like GoodRx and Aspen Dental. A graduate of Loyola University Chicago, she specializes in connecting brand development to business outcomes. Colleagues describe her as an innovative, resourceful, and skilled leader.

Outside of her professional work, Sue is a supportive partner who actively champions her husbands creative career within her network. She is proud of her teams accomplishments and shows a passion for community-focused initiatives, particularly those related to health and wellness, as seen in her participation in GoodRx events.

Sue uses her professional platform to help her partner, also a creative director, find career opportunities.

Personality Overview

Calm

Slow To Decisions

Risk-averse

They are good and approachable with everyone, internally and externally.  They prefer to follow rules and procedures. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

Brand Evolution
Led a full brand refresh at GoodRx, shifting the company's persona and launching a fully integrated campaign called "The Savings Wrangler" to support growth.
Creative Leadership
Has a strong background in managing and leading diverse creative teams that include designers, copywriters, and strategists at companies like GoodRx and Aspen Dental.
Healthcare Marketing
Her recent senior roles at GoodRx and Aspen Dental demonstrate a clear focus on branding and creative strategy within the healthcare and digital health industries.

Media Appearances

GoodRx – Portfolio Project. Featured in Sue Winter Design

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The Art of the Science: How GoodRx Balances Data, Intuition & Bold Creative. Featured in MediaPost

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GoodRx Saddles Up With “The Savings Wrangler,” a Bold New Brand Campaign to Tame the Wild West of Prescription Pricing. Featured in Business Wire

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Work History

8-2025
Creative Director at Freelancer- Self employed
8-2021 - 7-2025
Creative Director at GoodRx
11-2018 - 6-2021
Vice President of Creative & Content at Aspen Dental Management, Inc. (ADMI)
11-2017 - 11-2018
Brand Design Director at Gensler
7-2013 - 11-2017
Creative Director at VSA Partners

Education

1991 - 1995
Bachelor of Arts - BA from Loyola University Chicago

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Creative Director at Freelancer- Self employed
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Insights For Selling To Sue

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Show willingness to accommodating their needs or requests

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sue is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Sue

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Sue move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Sue take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Sue

Personality Compatibility


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