Sujith Babu

Evaluator
DISC Type : dcs

Director - Software , Services, AI/DC - Asia Pacific & Japan at Ciena

Bengaluru, Karnataka, India

Overview

Sujith Babu is a sales leader at Ciena, directing the Software, Services, and AI/DC verticals across the Asia Pacific & Japan region. With over 26 years in technology, he focuses on digital transformation for telecom, enterprise, and government clients. Colleagues describe him as passionate, action-oriented, and customer-centric, and he holds an MBA from Christ University.

He recently spoke at the India AI Impact Summit 2026 on a panel about the future of AI compute beyond just GPUs.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

AI at Scale
Spoke at the India AI Impact Summit 2026, arguing that scaling AI requires intelligent networking and resilient infrastructure, not just more GPUs.
Telecom Transformation
Drives solutions for Telcos, focusing on OSS transformation and modernizing ISP networks to handle surges from 5G, broadband, and cloud applications.
Network Automation
Promotes solutions like Automatic Deployment Optimizer (ADO) and multi-domain NOC capabilities to reduce operational costs and improve efficiency for clients.

Media Appearances

Ciena India appoints Sujith Babu to lead enterprise and government portfolio. Featured in Communications Today

See Now

Work History

11-2025
Director - Software , Services, AI/DC - Asia Pacific & Japan at Ciena
8-2024 - 11-2025
Director , Sales - Enterprise and Public Sector at Ciena
8-2022 - 5-2024
Country Sales Head , Commercial Enterprises & Service Providers : Cyber Security at Cisco
2-2016 - 10-2022
Country Sales Head - Cloud, Software & Services at Cisco
11-2010 - 2-2016
Manager at Cisco

Education

1999 - 2001
MBA from Christ University, Bangalore
1999 - 2001
MBA from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Software , Services, AI/DC - Asia Pacific & Japan at Ciena
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Insights For Selling To Sujith

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sujith is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sujith

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sujith move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sujith take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sujith

Personality Compatibility


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