Suprita Vaishnav

Sharpshooter
DISC Type : DC

Sr. Principle Consultant Marketing | Customer Engagement Leader | Digital Transformation at Oracle

Gurugram, Haryana, India

Overview

Suprita Vaishnav is a B2B marketing leader with 16 years of experience at Oracle, Capgemini, and BT, specializing in AI-driven customer experience and lifecycle transformation. Praised by colleagues as dependable, impactful, and highly professional, she holds an MBA from the Balaji Institute of Modern Management and drives global customer engagement programs.

She has a keen interest in the intersection of marketing and popular culture, having authored a blog post exploring how professional sports teams successfully use email marketing to drive fan engagement and loyalty.

Suprita recently earned her Oracle Fusion AI Agent Studio Certification, enabling her to design and implement advanced AI automation.

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

AI in CX
Her current role at Oracle is focused on embedding AI/ML-driven insights into enterprise-level customer experience and marketing programs to drive growth and retention.
Lifecycle Marketing
She has extensive experience leading customer engagement and lifecycle initiatives to improve retention, adoption, and overall customer lifetime value for global organizations.
Marketing Automation
She leads webinars and educational sessions on leveraging Oracle's marketing automation platforms, like Eloqua and Responsys, for hyper-personalization and campaign management.

Media Appearances

Suprita has no verified media appearances

Work History

7-2024
Sr. Principle Consultant Marketing | Customer Engagement Leader | Digital Transformation at Oracle
5-2021 - 11-2024
Principle Marketing Consultant (Customer & Product Lifecycle) at Oracle
9-2016 - 5-2021
Manager - Marketing & Campaigns at Capgemini
1-2012 - 9-2016
Marketing Manager | Global Marketing & Campaigns at BT Global Services
5-2010 - 1-2012
Marketing Expert - S&P Global (CRISIL) at S&P Global

Education

2023 - 2024
Executive Education at ISB - Certification Program from Indian School of Business
2008 - 2010
Master of Business Administration - MBA from Balaji Institute of Modern Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Sr. Principle Consultant Marketing | Customer Engagement Leader | Digital Transformation at Oracle
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Insights For Selling To Suprita

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suprita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Suprita

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Suprita move?

  • They can take decisions very fast if you manage to convince them.
  • Can Suprita take some risk or not?

  • The risks don’t matter much to them.

You And Suprita

Personality Compatibility


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