Surabhi Sinha

Questioner
DISC Type : c

Senior Manager Digital Marketing at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]

Jamshedpur, Jharkhand, India

Overview

Surabhi is a seasoned digital marketing professional with nearly eight years of experience in digital advertising, growth marketing, and campaign management. A graduate of XLRI Jamshedpurs PGDM program, she is currently a Senior Manager at Mahindra and Mahindra. Colleagues have described her as a helpful, great co-worker and a trustworthy team player.

Outside of her core professional role, Surabhi is highly engaged with her alma maters community, frequently posting about events at XLRI Jamshedpur. She shows an interest in celebrating innovation and social progress in India, as seen in her posts about pioneers shaping the nations future. She also uses her network to support job seekers.

As a student, she was selected to be a host for XLRIs "Ingenium" Start-Up Conclave in 2024.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Digital Marketing
Her career at Mahindra and Bajaj MARKETS focuses on digital advertising, growth and retention marketing, and campaign management.
Brand Storytelling
She has managed campaigns for diverse clients in FMCG and media, including the launch of Sony BBC Earth, and shares stories of social innovators online.
App Marketing
She held roles as both Manager and Deputy Manager of App Marketing at Bajaj MARKETS, indicating specialized experience in this area.

Media Appearances

Surabhi has no verified media appearances

Work History

6-2023
Senior Manager Digital Marketing at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
5-2021 - 5-2022
Manager, App Marketing at Bajaj MARKETS
9-2019 - 4-2021
Deputy Manager App Marketing at Bajaj MARKETS
7-2017 - 5-2019
Communications Manager at Pratisaad Communications Pvt. Ltd.
12-2016 - 7-2017
Senior Copywriter at Tonic Worldwide

Education

6-2022 - 5-2023
PGDM (GM) - Business Administration and Management from XLRI Jamshedpur
2009 - 2013
Engineer's Degree from Gitam University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Jamshedpur, Jharkhand, India Job Level : Middle Designation : Senior Manager Digital Marketing at Mahindra and Mahindra Limited [Automotive and Farm Equipment Business]
URL has been copied!

Insights For Selling To Surabhi

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surabhi is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Surabhi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Surabhi move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Surabhi take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Surabhi

Personality Compatibility


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