Surya Iyer

Observer
DISC Type : ic

Chief Business Officer at ZingHR

India

Overview

Surya Iyer is the Chief Business Officer at ZingHR, specializing in growing businesses and developing global markets. With degrees from the University of Mumbai and Jamnalal Bajaj Institute of Management Studies, he is described by colleagues as having tremendous business acumen.


He is the founder of Populus Management Services, a consulting firm with a presence in India, the UAE, and Singapore.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

HR Tech Disruption
He is driving the adoption of "Zero-TAP" technology at ZingHR, describing it as a "profound structural shift" that reinvents the enterprise fabric.
Global Market Expansion
His career has focused on localizing products and leading growth in markets across the Middle-East, Africa, US, EMEA, and India.
SME Business Growth
Previously led the Small and Medium Enterprises (SME) Credit Ratings business for CARE, demonstrating a focus on this vital economic sector.

Media Appearances

Surya has no verified media appearances

Work History

5-2025
Chief Business Officer at ZingHR
8-2020 - 4-2025
Advisor at MYSTiQUE AI Inc
6-2013 - 8-2020
General Manager at Dun & Bradstreet
11-2011 - 3-2013
General Manager / Senior Vice President at CREDIT ANALYSIS AND RESEARCH LIMITED
8-2004 - 10-2011
Founder at Populus Management Services

Education

1984 - 1986
Bachelor's degree from University of Mumbai
Master's degree from Jamnalal Bajaj Institute of Management Studies (JBIMS)

More Information

Social Presence :

Prographics :

Exp : 21 Location : India Job Level : Leadership Designation : Chief Business Officer at ZingHR
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Insights For Selling To Surya

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Surya is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Surya

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Surya move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Surya take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Surya

Personality Compatibility


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