Susan Bernard

Critic
DISC Type : C

Aesop Shareholder & Regional Sales President at Aesop

New York, New York, United States

Overview

Susan has no verified overview

Personality Overview

ROI Driven

Precise

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

6-2014
Aesop Shareholder & Regional Sales President at Aesop

Education

8-2008 - 7-2011
Master's degree from Boston College
8-2004 - 7-2008
Bachelor's degree from University of Ottawa

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : N/A Designation : Aesop Shareholder & Regional Sales President at Aesop
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Susan

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Susan take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Susan

Personality Compatibility


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