Susan Darch

Evaluator
DISC Type : dsc

Director, Market Strategy at Banff & Lake Louise Tourism

Canada

Overview

Susan has no verified overview

Personality Overview

Hard To Convince

Quality Focused

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

7-2025
Director, Market Strategy at Banff & Lake Louise Tourism
9-2022 - 4-2025
Director, Media & Story at ATB Financial
5-2020 - 8-2022
Marketing Director at Travel Alberta
10-2016 - 5-2020
Media & Content Director at Travel Alberta
7-2012 - 10-2016
Media Relations & Social Media Director at Travel Alberta

Education

Master of Business Administration - MBA from Royal Roads University
Bachelor of Public Relations from Mount Saint Vincent University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Canada Job Level : Mid-senior Designation : Director, Market Strategy at Banff & Lake Louise Tourism
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Susan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Susan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Susan

Personality Compatibility


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