Jennifer L Anderson

Inspirer
DISC Type : id

Director, Marketing Operations at Banff & Lake Louise Tourism

Calgary, Alberta, Canada

Overview

Jennifer has no verified overview

Personality Overview

Fast Adopter

Charming & Persuasive

Confident & Optimistic

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Jennifer has no verified topics they care about

Media Appearances

Jennifer has no verified media appearances

Work History

1-2026
Director, Marketing Operations at Banff & Lake Louise Tourism
9-2023 - 4-2025
Instructor at Southern Alberta Institute of Technology (SAIT)
4-2021 - 8-2022
Managing Director Brand Communications at ATB Financial
6-2017 - 4-2021
Managing Director Consumer Marketing & Communications at ATB Financial
4-2012 - 5-2017
Director Corporate Communications at Travel Alberta

Education

2004 - 2005
Master of Arts in Journalism from Western University
2001 - 2001
Professional Certificate in Multimedia Technology from The University of Lethbridge

More Information

Social Presence :

Prographics :

Exp : 17 Location : Calgary, Alberta, Canada Job Level : Mid-senior Designation : Director, Marketing Operations at Banff & Lake Louise Tourism
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Insights For Selling To Jennifer L

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jennifer L is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Jennifer L

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Jennifer L move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Jennifer L take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Jennifer L

Personality Compatibility


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