Swee Yih Lai in

Swee Yih Lai

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Vice President - Regional Customer Experience, Customer Care at Lazada
📍 Petaling Jaya, Selangor, Malaysia

Swee Yih Lai is the Vice President of Regional Customer Experience at Lazada, driving strategy across Southeast Asia. A Certified Customs Broker with a business degree from the University of Washington, her expertise spans customer care, logistics, and e-commerce. Colleagues describe her as dependable, positive, and a valuable, culture-driven leader.

She is passionate about people leadership and talent development, consistently seeking out top talent to build high-performing teams. Her focus on training and mentorship is a core part of her professional identity. She takes an interest in the operational models of innovative companies like GE and Accenture.

She once transformed an underperforming department into a high-performing one in just a year, significantly improving key business metrics.

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Experience
21 Years
Current Role
Vice President - Regional Customer Experience, Customer Care
Job Level
Senior
Location
Petaling Jaya, Selangor, Malaysia
Personality Overview

How Swee shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Swee cares about

Customer Experience Innovation
Her current role and recent activities are centered on transforming the customer journey, particularly the post-purchase experience for e-commerce buyers and sellers.
AI in CX
She is actively involved in and excited about leveraging AI to innovate and shape the future of customer service and experience.
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Career

Work history

6-2023
Vice President - Regional Customer Experience, Customer Care
Lazada
2-2022 - 5-2023
Regional Senior Manager - Customer Experience, Customer Care
Lazada
2-2020 - 2-2022
Regional Senior Manager - Seller Logistics Excellence
Lazada
10-2017 - 1-2020
Manager - Import
Expeditors
1-2014 - 9-2017
Manager - Transcon, Service Provider Manager, District Trainer, Operations Support Manager
Expeditors
In the press

Media appearances

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Education
2001 - 2004
BA in Business Adminstration
UW Foster School of Business
2000 - 2001
American Degree Program
INTI
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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