Tanya Albito

Energizer
DISC Type : I

Vice President | Customer Care & Experience at Lazada

Metro Manila, National Capital Region, Philippines

Overview

Tanya Albito is the Vice President and Head of Customer Care & Experience at Lazada Philippines. An alumna of De La Salle - College of Saint Benilde, she specializes in customer journey strategy, seller experience, and e-commerce governance, with a deep background in risk and fraud prevention.

Her career at Lazada showcases a comprehensive expertise across the e-commerce lifecycle, from seller governance and risk operations to leading customer experience.

Personality Overview

Informal

Enthusiastic

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Customer Journey Strategy
Owns the customer experience strategy for Lazada Philippines, using post-purchase journeys as a primary lever to reduce friction and improve trust.
Seller Experience
Previously led regional seller experience work across six Southeast Asian ventures, focusing on systemic issues affecting seller trust, compliance, and operational friction.
E-commerce Governance
Designed and enforced seller policies and governance standards to ensure a high-quality buyer experience on the platform.

Media Appearances

Alibaba Reshuffles Lazada's Leadership For Growth: Bloomberg. Featured in Benzinga

See Now

Work History

5-2025
Vice President | Customer Care & Experience at Lazada
4-2024 - 5-2025
Vice President | Seller Experience at Lazada
10-2023 - 4-2025
Senior Manager | Platform Governance at Lazada
3-2023 - 4-2024
Senior Manager | Venture Risk Operations at Lazada
10-2020 - 3-2023
Senior Manager | Antifraud & Logistics Risk at Lazada

Education

2009 - 2012
Bachelor of Arts (B.A.) from De La Salle - College of Saint Benilde

More Information

Social Presence :

Prographics :

Exp : 13 Location : Metro Manila, National Capital Region, Philippines Job Level : Senior Designation : Vice President | Customer Care & Experience at Lazada
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Tanya

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Tanya take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tanya

Personality Compatibility


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