Tanya Thorsen-Masingil

Inquirer
DISC Type : dc

Senior Client Partner Higher Education at FranklinCovey

Bradenton, Florida, United States

Overview

Tanya is a seasoned sales professional specializing in the higher education sector, where she helps improve efficiency and affordability for schools nationwide. With degrees from Duke and Florida State University, she is adept at driving revenue growth and rolling out new technology solutions. People who have worked with her describe her as professional, knowledgeable, and sincere.

Outside of her professional life, Tanya follows college basketball, which aligns with her time at Duke University, a well-known basketball powerhouse. Her interests also include major American brands like The Walt Disney Company and Ford Motor Company, suggesting an appreciation for legacy and innovation.

She once successfully sold a new tuition product to eleven colleges in just four months, despite the product having significant gaps at the time.

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Higher Ed Tech
Her career is dedicated to providing technology, billing, and professional services solutions to colleges and private schools at companies like FranklinCovey, Blackbaud, and Smart Tuition.
Leadership Development
She actively promotes and discusses leadership concepts from her work at FranklinCovey, sharing insights from figures like Mel Robbins and James Clear, author of "Atomic Habits".
Tuition Affordability
A core theme in her past roles involved promoting solutions that streamline cash flow for schools while creating manageable payment plans and convenience for families.

Media Appearances

Tanya has no verified media appearances

Work History

11-2018
Senior Client Partner Higher Education at FranklinCovey
4-2018 - 10-2018
DFW Area Sales Manager at Critique By Kids
4-2017 - 11-2017
Program Manager - Smart for Colleges at Blackbaud at Smart Tuition
8-2014 - 4-2017
Senior Vice President, Western Region at Smart Tuition
9-2012 - 11-2013
Executive Vice President at PointAcross Solutions

Education

1990 - 1992
MS from Florida State University
1986 - 1989
BA from Duke University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Bradenton, Florida, United States Job Level : N/A Designation : Senior Client Partner Higher Education at FranklinCovey
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tanya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • Their decision making speed is somewhere in the middle.
  • Can Tanya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tanya

Personality Compatibility


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