Tara Branaugh in

Tara Branaugh

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Sr. Director Of Ecommerce at Haggar Clothing Co.
📍 Dallas-Fort Worth Metroplex, United States

Tara Branaugh is a collaborative leader with over 15 years of experience in B2C and e-commerce, currently serving as the Sr. Director Of Ecommerce at Haggar Clothing Co. She specializes in building global teams to deliver customer-centric solutions that drive revenue growth. She holds a bachelors degree from the University of Missouri-Columbia.

A resourceful problem-solver, she excels at identifying entrepreneurial solutions to complex challenges and using customer analytics to enhance digital commerce strategies and user experiences.

At JCPenney, she drove a 9% lift in SEO while concurrently decreasing SEM spend by 12%.

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Experience
27 Years
Current Role
Sr. Director Of Ecommerce
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Tara shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tara cares about

Omni-Channel Operations
Was responsible for a $2B e-commerce and omni-channel business, focusing on optimizing the customer experience across mobile and desktop platforms.
Developing Talent
Expresses a strong passion for developing emerging leaders and building high-performance teams to drive profitability and growth.
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Career

Work history

7-2021
Sr. Director Of Ecommerce
Haggar Clothing Co.
9-2017 - 5-2021
Director, E-Commerce Operations
JCPenney
3-2013 - 9-2017
Director, E-Commerce Merchandising
JCPenney
8-2012 - 3-2013
E-Commerce Buyer
JCPenney
8-2008 - 9-2012
E-Commerce Senior Manager
JCPenney
In the press

Media appearances

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Education
Bachelor's degree
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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Self Employed
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