Tara Branaugh in

Tara Branaugh

Energizer · DISC type I
Sr. Director Of Ecommerce at Haggar Clothing Co.
📍 Dallas-Fort Worth Metroplex, United States

Tara Branaugh is a collaborative leader with over 15 years of experience in B2C and e-commerce, currently serving as the Sr. Director Of Ecommerce at Haggar Clothing Co. She specializes in building global teams to deliver customer-centric solutions that drive revenue growth. She holds a bachelors degree from the University of Missouri-Columbia.

A resourceful problem-solver, she excels at identifying entrepreneurial solutions to complex challenges and using customer analytics to enhance digital commerce strategies and user experiences.

At JCPenney, she drove a 9% lift in SEO while concurrently decreasing SEM spend by 12%.

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Experience
27 Years
Current Role
Sr. Director Of Ecommerce
Job Level
Senior
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Tara shows up

Informal
Full Of Energy
Enthusiastic

They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Tara cares about

Omni-Channel Operations
Was responsible for a $2B e-commerce and omni-channel business, focusing on optimizing the customer experience across mobile and desktop platforms.
Developing Talent
Expresses a strong passion for developing emerging leaders and building high-performance teams to drive profitability and growth.
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Career

Work history

7-2021
Sr. Director Of Ecommerce
Haggar Clothing Co.
9-2017 - 5-2021
Director, E-Commerce Operations
JCPenney
3-2013 - 9-2017
Director, E-Commerce Merchandising
JCPenney
8-2012 - 3-2013
E-Commerce Buyer
JCPenney
8-2008 - 9-2012
E-Commerce Senior Manager
JCPenney
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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