Tara Branaugh

Energizer
DISC Type : I

Sr. Director Of Ecommerce at Haggar Clothing Co.

Dallas-Fort Worth Metroplex, United States

Overview

Tara Branaugh is a collaborative leader with over 15 years of experience in B2C and e-commerce, currently serving as the Sr. Director Of Ecommerce at Haggar Clothing Co. She specializes in building global teams to deliver customer-centric solutions that drive revenue growth. She holds a bachelors degree from the University of Missouri-Columbia.

A resourceful problem-solver, she excels at identifying entrepreneurial solutions to complex challenges and using customer analytics to enhance digital commerce strategies and user experiences.

At JCPenney, she drove a 9% lift in SEO while concurrently decreasing SEM spend by 12%.

Personality Overview

Informal

Full Of Energy

Enthusiastic

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Omni-Channel Operations
Was responsible for a $2B e-commerce and omni-channel business, focusing on optimizing the customer experience across mobile and desktop platforms.
Developing Talent
Expresses a strong passion for developing emerging leaders and building high-performance teams to drive profitability and growth.
Customer-Centric Solutions
Focuses on leveraging customer profiling and analytics to foster on-brand, excellent user experiences that improve digital commerce results.

Media Appearances

Tara has no verified media appearances

Work History

7-2021
Sr. Director Of Ecommerce at Haggar Clothing Co.
9-2017 - 5-2021
Director, E-Commerce Operations at JCPenney
3-2013 - 9-2017
Director, E-Commerce Merchandising at JCPenney
8-2012 - 3-2013
E-Commerce Buyer at JCPenney
8-2008 - 9-2012
E-Commerce Senior Manager at JCPenney

Education

Bachelor's degree from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dallas-Fort Worth Metroplex, United States Job Level : Senior Designation : Sr. Director Of Ecommerce at Haggar Clothing Co.
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Tara

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Tara take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Tara

Personality Compatibility


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