Tara Green

Enthusiast
DISC Type : i

Vice President of Product Management at Custom Ink

McLean, Virginia, United States

Overview

As Vice President of Product Management at Custom Ink, Tara Green is an agile technology leader with over 20 years of experience in eCommerce and process improvement. A graduate of Syracuse University, she is a proven technology strategist and customer advocate who champions Agile and Lean methodologies to drive business results.

Tara’s unique Master of Science degree is in Instructional Design, Development, and Evaluation, which informs her systematic approach to product and team development.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Product Leadership
Her career has progressed through multiple director-level roles to her current position as Vice President of Product Management at Custom Ink.
Process Improvement
Previously served as Director of Business Process Improvement, indicating a core focus on operational efficiency using Agile and Lean methodologies.
eCommerce Experience
Has spent a significant part of her career at Custom Ink, leading initiatives that transform organizational performance and enhance customer experiences in eCommerce.

Media Appearances

Tara has no verified media appearances

Work History

1-2025
Vice President of Product Management at Custom Ink
9-2017
Director, Project Management and Quality at Custom Ink
1-2014
Director, Business Process Improvement at Custom Ink
10-2012 - 2-2013
Principal Product Manager at Perfect Sense Digital, LLC
1-2012 - 1-2013
Manager, Software Engineering at comScore, Inc.

Education

1988 - 1994
Master of Science from Syracuse University
1988 - 1992
Bachelor of Arts from Syracuse University

More Information

Social Presence :

Prographics :

Exp : 30 Location : McLean, Virginia, United States Job Level : Senior Designation : Vice President of Product Management at Custom Ink
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tara

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tara take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tara

Personality Compatibility


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