Tara Townsend in

Tara Townsend

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Director, Agency Marketing and Experience at Progressive Insurance
📍 Washington, District of Columbia, United States

Tara Townsend is a customer experience leader at Progressive Insurance with over a decade of experience using consumer insights and behavior science to deliver growth. With a Master of Science from The Chicago School, she focuses on human-centered design. Colleagues describe her as a strategic, diligent, and reliable leader.

Passionate about understanding human behavior, Tara often seeks inspiration from diverse industries like healthcare and hospitality to enhance customer experiences. She believes in leveraging ethnographic methodologies to uncover user needs and is interested in applying behavioral science to solve real-world problems.

While at AARP, she was part of a select team tasked with the unique challenge of creating a new digital health product for the 35-50 age demographic.

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Experience
21 Years
Current Role
Director, Agency Marketing and Experience
Job Level
Mid-senior
Location
Washington, District of Columbia, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tara cares about

Consumer Behavior Science
Her profile highlights her as a "behavior-obsessed" leader who uses consumer insights and behavior science to guide innovation and drive measurable business growth.
Human-Centered Design
She actively seeks speakers on this topic for events and lists it as a core belief in her professional philosophy for creating superior customer experiences.
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Career

Work history

2-2026
Director, Agency Marketing and Experience
Progressive Insurance
9-2022 - 2-2026
Director, Customer Experience
Progressive Insurance
5-2017 - 8-2022
Director, Customer Experience
AARP
8-2016 - 6-2017
Senior Product Marketing Manager
Blackboard
10-2013 - 8-2016
Senior Product Marketing Consultant
AARP
In the press

Media appearances

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Education
2019 - 2021
Master of Science - MS
The Chicago School
2002 - 2004
BS
SUNY Brockport
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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