Tatiane Bonaldi

Enigma
DISC Type : CDI

Partner Marketing Manager at Dell Technologies

São Paulo, São Paulo, Brazil

Overview

Tatiane is a strategic Partner Marketing Manager at Dell, specializing in channel marketing and partner engagement. With a background at HP and HPE, she designs programs that drive brand growth. Colleagues describe her as innovative, dedicated, and results-driven, and she holds a Master’s in Marketing.

Known for her customer-centric mindset and problem-solving capabilities, she thrives in fast-paced environments. She has a strong commitment to continuous improvement and brings structure and attention to detail to every project, focusing on delivering measurable business impact and strengthening partner ecosystems.

She was recently recognized as the "Best Marketing Executive" at the prestigious "Prêmio Admirados do Canal" awards.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Partner Ecosystems
Her career is focused on building and enabling channel partners, recently organizing major partner kickoff events for Dell to align on strategy and drive engagement.
Strategic Events
She has extensive experience leading high-impact industry events, seminars, and trade shows for up to 1, 000 attendees to generate leads and build brand awareness.
Channel Marketing
She develops channel-specific programs, promotions, and go-to-market strategies to meet sales requirements, a core responsibility in her roles at Dell and HP.

Media Appearances

Tatiane has no verified media appearances

Work History

10-2021
Partner Marketing Manager at Dell Technologies
5-2017 - 10-2021
Field Marketing Manager at HP
1-2011 - 11-2016
Events and Marketing Programs Manager at Hewlett Packard Enterprise
1-2009 - 12-2010
Events Coordinator at Giro Marketing
2-2000 - 12-2008
Marketing Specialist at HP Brasil

Education

2009 - 2010
Master in Marketing from FAAP - Fundação Armando Alvares Penteado
1997 - 2000
Bachelor’s Degree from Universidade Paulista

More Information

Social Presence :

Prographics :

Exp : 25 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Partner Marketing Manager at Dell Technologies
URL has been copied!

Insights For Selling To Tatiane

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tatiane is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tatiane

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tatiane move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tatiane take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tatiane

Personality Compatibility


Other Dell Technologies Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.