Taylor Zeni, MBA

Questioner
DISC Type : c

Senior Account Executive at VaynerMedia

New York City Metropolitan Area, United States

Overview

Taylor Zeni is a Senior Account Executive at VaynerMedia, specializing in social media marketing and personal branding. She excels in executive consulting for C-suite professionals and building lasting client relationships.

She holds both an MBA and a Bachelor of Science degree from Quinnipiac University, where she was recognized on the Deans List for academic excellence.

Taylor celebrated her two-year "Vaynerversary," marking significant growth and milestones at VaynerMedia.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Social Media Marketing
Her LinkedIn introduction and past roles highlight a strong specialization in social media marketing and content creation.
Personal Branding
Taylor's professional overview mentions specializing in personal branding, indicating a focus on executive presence and thought leadership.
Client Relationship Management
A core aspect of her role involves building lasting relationships with clients and partners, crucial for account growth.

Media Appearances

Taylor Zeni - Senior Account Executive at VaynerMedia. Featured in The Org

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Taylor Zeni - AccuTitle. Featured in AccuTitle Software

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Work History

8-2024
Senior Account Executive at VaynerMedia
2-2023 - 8-2024
Account Executive at VaynerMedia
9-2020 - 2-2023
Marketing Coordinator at AccuTitle Software
6-2020 - 8-2020
Marketing Intern at AccuTitle Software
8-2019 - 5-2020
Graduate Assistant at Quinnipiac University

Education

2019 - 2020
Master of Business Administration - MBA from Quinnipiac University
2015 - 2019
Bachelor of Science - BS from Quinnipiac University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Middle Designation : Senior Account Executive at VaynerMedia
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Insights For Selling To Taylor

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taylor is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Taylor

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Taylor move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Taylor take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Taylor

Personality Compatibility


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