Tess Reiche

Observer
DISC Type : ci

Senior Director of Marketing at Houghton Mifflin Harcourt

Berkeley, California, United States

Overview

Tess has no verified overview

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Tess has no verified topics they care about

Media Appearances

Tess has no verified media appearances

Work History

2-2024
Senior Director of Marketing at Houghton Mifflin Harcourt
1-2024
Head of Marketing at Writable
2-2020 - 1-2024
Marketing Director at Writable
10-2018 - 2-2020
Growth Marketing Manager at Writable
10-2009 - 9-2018
Editor & Copywriter at Freelance

Education

2004 - 2008
Bachelor’s Degree from University of California, Santa Cruz
2001 - 2003
High Sschool from Maybeck High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Berkeley, California, United States Job Level : Senior Designation : Senior Director of Marketing at Houghton Mifflin Harcourt
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Insights For Selling To Tess

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tess is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tess

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tess move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tess take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Tess

Personality Compatibility


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