Thaís Cardoso

Inquirer
DISC Type : cd

Agency Lead, Nordics at Pinterest

Greater Stockholm Metropolitan Area, Sweden

Overview

Thaís is a seasoned ad tech leader with over a decade of experience driving business development and consultative sales in the Nordics. With a Masters in Media from Stockholm University, she excels at technology adoption and strategic media planning. Colleagues describe her as driven, structured, and professional.

Outside of her core responsibilities, Thaís is a passionate advocate for women in the workplace. She actively shares content and engages in discussions around career evolution for mothers and celebrates the achievements of female leaders, showing a deep commitment to empowering her network.

Unique fact: As the first on-site employee for Taboola in the Nordics, she single-handedly established and grew the companys presence by opening their new office in Stockholm.

Personality Overview

Upfront

Judgemental

ROI Conscious

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Nordics Market Growth
She has a proven track record of building markets from the ground up, having established Taboola's initial presence in the Nordics and now leading agency relations for Pinterest.
Performance Marketing
She actively promotes new platforms and strategies focused on performance advertising, helping clients tackle challenges like high CPAs and diminishing returns in search and social campaigns.
Women in Business
Frequently shares content supporting female professionals, highlighting topics like career evolution after motherhood and celebrating women who have inspired her journey.

Media Appearances

Thaís has no verified media appearances

Work History

10-2025
Agency Lead, Nordics at Pinterest
1-2023 - 10-2025
Senior Brands & Agencies Partner, Nordics & Netherlands at Taboola
1-2020 - 12-2022
Brands & Agencies Partner, Nordics at Taboola
2-2018 - 1-2020
Senior Audio & Video Media Specialist at Mediabrands Sweden
11-2013 - 2-2018
Broadcast and Online Video Specialist at Dentsu Aegis Network Sweden

Education

2007 - 2008
Master's degree from Stockholm University
2002 - 2006
Bachelor's degree from Universidade Federal Fluminense

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Agency Lead, Nordics at Pinterest
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Insights For Selling To Thaís

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thaís is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Thaís

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Thaís move?

  • Their decision making speed is somewhere in the middle.
  • Can Thaís take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Thaís

Personality Compatibility


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