Thomas Cheng

Observer
DISC Type : ci

Principal Researcher at Ericsson

Fremont, California, United States

Overview

Thomas Cheng is a Principal Researcher at Ericssons Silicon Valley office, where he has driven the evolution of wireless communication technologies since 1999, from 2. 5G to 6G. A Caltech PhD graduate, he is a leading expert in signal processing and a prolific inventor, having been instrumental in designing LTE channel coding procedures.

Personality Overview

Curious

Example Seeker

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

5G/6G Technology
He has been leading research and development in cellular PHY and MAC layer technologies for over two decades, consistently driving the evolution towards next-generation systems.
AI in Communications
His research includes applying AI/ML to wireless systems. He believes a strong foundation in wireless fundamentals is crucial before layering on AI skills.
Technology Patenting
Named Ericsson Inventor of the Year in 2011 and holds over 380 issued US patents, demonstrating a deep focus on creating and protecting intellectual property.

Media Appearances

Thomas has no verified media appearances

Work History

1-1999
Principal Researcher at Ericsson

Education

1993 - 1997
Ph.D from Caltech
MS 1991-1993 from National Taiwan University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Fremont, California, United States Job Level : Senior Designation : Principal Researcher at Ericsson
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Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Thomas

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Thomas take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Thomas

Personality Compatibility


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