Thomas Holst Sørensen is a Creative Director at Spring CC, following a distinguished 24-year career at The LEGO Group. He has extensive experience in brand experience, design innovation, and global creative leadership. Colleagues describe him as an inspirational leader and a strong creative force, with a background in Marketing & Business Economics.
He was instrumental in establishing LEGOs creative agency in Shanghai, where he recruited and developed the local team from the ground up.
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Experience
15 Years
Current Role
Creative Director
Job Level
Mid-senior
Location
Aarhus, Central Denmark Region, Denmark
Personality Overview
How Thomas shows up
Imaginative
Believer
Full Of Energy
They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Priorities
Topics Thomas cares about
Creative Storytelling
He believes that even the smallest ideas hold the promise of a great story, indicating a deep personal passion for narrative and imaginative concepts.
Brand Innovation
His career has focused on developing innovative brand communication and design, constantly exploring new ways to connect brands with new audiences.
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Career
Work history
10-2025
Creative Director
Spring CC
5-2023 - 10-2025
Creative Director Specialist, Innovation & Brand Experience Design @ The LEGO Agency
the LEGO Group
9-2017 - 5-2023
Global Head of Design / Creative Director, Design Innovation, LEGO Agency Billund
the LEGO Group
8-2016 - 8-2017
Creative Director, Shanghai
the LEGO Group
10-2000 - 9-2001
Art Director & Creative Lead
DEVISION A/S
In the press
Media appearances
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Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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