Thomas Holst Sørensen

Energizer
DISC Type : I

Creative Director at Spring CC

Aarhus, Central Denmark Region, Denmark

Overview

Thomas Holst Sørensen is a Creative Director at Spring CC, following a distinguished 24-year career at The LEGO Group. He has extensive experience in brand experience, design innovation, and global creative leadership. Colleagues describe him as an inspirational leader and a strong creative force, with a background in Marketing & Business Economics.

He was instrumental in establishing LEGOs creative agency in Shanghai, where he recruited and developed the local team from the ground up.

Personality Overview

Imaginative

Believer

Full Of Energy

They are really good at seeing what the long-term impacts of their decisions could be.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Creative Storytelling
He believes that even the smallest ideas hold the promise of a great story, indicating a deep personal passion for narrative and imaginative concepts.
Brand Innovation
His career has focused on developing innovative brand communication and design, constantly exploring new ways to connect brands with new audiences.
Global Creative Leadership
He has a proven track record of building and leading creative teams globally, including establishing the LEGO Consumer Marketing Agency in Shanghai.

Media Appearances

Thomas has no verified media appearances

Work History

10-2025
Creative Director at Spring CC
5-2023 - 10-2025
Creative Director Specialist, Innovation & Brand Experience Design @ The LEGO Agency at the LEGO Group
9-2017 - 5-2023
Global Head of Design / Creative Director, Design Innovation, LEGO Agency Billund at the LEGO Group
8-2016 - 8-2017
Creative Director, Shanghai at the LEGO Group
10-2000 - 9-2001
Art Director & Creative Lead at DEVISION A/S

Education

1990 - 1993
Marketing & Business Economics from Aarhus Business College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Creative Director at Spring CC
URL has been copied!

Insights For Selling To Thomas

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Thomas is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Thomas

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Thomas move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Thomas take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Thomas

Personality Compatibility


Other Spring CC Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.